Performance Marketing · Paid Acquisition · Tel Aviv
Eugene Kost
I read platform metrics as claims to verify — and make budget decisions on cash.
Meta Ads · GA4 + GTM · Meta Pixel + Conversions API · funnel tracking & reconciliation · unit economics. English, Russian, Hebrew (intermediate).
Case study
96 → 22
Meta reported 96 checkouts. The payment processor confirmed 22.
A ~$500 paid funnel across two markets: tracking built end to end, every platform number reconciled against real payments, and the honest verdict — where the funnel breaks and why. Seven verified screenshots, three charts.
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